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Evidence Guide: SISSPAR005 - Develop athlete personal brand

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SISSPAR005 - Develop athlete personal brand

What evidence can you provide to prove your understanding of each of the following citeria?

Establish athlete personal brand.

  1. Research personal brands in sport to maintain knowledge of successful personal branding objectives and strategies.
  2. Interpret athlete contracts to identify personal branding obligations and restrictions.
  3. Reflect on personal and professional goals to define personal brand.
Research personal brands in sport to maintain knowledge of successful personal branding objectives and strategies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Interpret athlete contracts to identify personal branding obligations and restrictions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Reflect on personal and professional goals to define personal brand.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop athlete personal branding strategies.

  1. Interpret sport-specific industry information to identify and define personal brand target audiences.
  2. Identify opportunities to maximise personal brand exposure through media activity.
  3. Develop personal branding strategies to promote personal brand to target audiences.
Interpret sport-specific industry information to identify and define personal brand target audiences.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify opportunities to maximise personal brand exposure through media activity.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop personal branding strategies to promote personal brand to target audiences.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote athlete personal brand.

  1. Implement personal branding strategies to promote personal brand to target audience.
  2. Participate in media interviews according to organisational policies and procedures.
  3. Develop and implement social media action plans according to organisational policies and procedures.
  4. Monitor implementation of personal branding strategies to identify areas for improvement.
  5. Adjust personal branding strategies to maximise personal brand outcomes.
  6. Identify personal brand risks and take action to minimise personal brand damage.
  7. Identify and act on opportunities to leverage personal brand for professional and personal gain.
Implement personal branding strategies to promote personal brand to target audience.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Participate in media interviews according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and implement social media action plans according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor implementation of personal branding strategies to identify areas for improvement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adjust personal branding strategies to maximise personal brand outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify personal brand risks and take action to minimise personal brand damage.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and act on opportunities to leverage personal brand for professional and personal gain.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge